Steel Magnolias Blossoms, Averaging 6.5 Million Total Viewers

Steel MagnoliasMany movie fans were glued to their televisions last night during the Lifetime Original Movie Steel Magnolias,a television adaptation of the iconic play and 1989 film.

The premiere reached new heights for the network, averaging 6.5 million Total Viewers in its world premiere last night, becoming Lifetime’s third most-watched original telecast ever — posting its best delivery since 2006 (Life is Not a Fairy Tale: The Fantasia Barrino Story) — and the number one cable movie among Total Viewers since 2007 (excluding miniseries).

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Steel Magnolias chronicles the lives and friendship of six women — “M’Lynn” (Queen Latifah), “Clairee” (Phylicia Rashad), “Annelle” (Oduye), “Shelby” (Condola Rashad), “Truvy” (Scott) and “Ouiser” (Woodard) — in Louisiana. Supporting each other through their triumphs and tragedies, they congregate at Truvy’s beauty shop to ponder the mysteries of life and death, husbands and children – and hair and nails – all the important topics that truly unite and celebrate women. Produced by Sony Pictures Television, Steel Magnolias is executive produced by Queen Latifah, Craig Zadan, Neil Meron, Shakim Compere and Shelby Stone, and directed by Kenny Leon from a script by Sally Robinson. The movie was based on the play and screenplay by Robert Harling.

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